Lufthansa offers a seat on Airbnb

LUFTHANSA needs a boost. The German airline lowered its revenue forecast last week amid declining bookings, particularly on long-haul flights to Europe, citing “increasing political and economic uncertainties.” Between the Brexit vote, the shadow of which hangs over Europe’s economy, and the recent terror attacks that have raised security concerns, it seems fewer travellers are calling the airline, logging onto Expedia or contacting their travel agents to book flights.

And so the airline has decided to try out a new platform, one that’s been doing quite well with business travellers: Airbnb.

Until now, the San Francisco-based website has been all about the “bnb” and not so much about the “air”. But Lufthansa is hoping that it can convince travellers in search of lodging that they should also consider something at 35,000 feet above…Continue reading

This post was originally published in the Economist.

Lufthansa offers a seat on Airbnb

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