Channelling Trump

Hot property

AS HIS chances of making it to the White House have narrowed in recent weeks, another avenue has opened for Donald Trump. The notion that he might start his own media network has been the subject of speculation for months. Now industry executives are discussing the possibility in some detail.

In September the Republican candidate’s son-in-law, Jared Kushner, owner of the New York Observer, asked his friend Aryeh Bourkoff, a banker who has been a dealmaker in the media industry, for advice. (A spokeswoman for Mr Bourkoff said he personally had no interest in such a project). Mr Trump himself has denied any intention to start a network. But a look at the numbers suggests that Trump TV could be a success, media folk say—far from a juggernaut like Fox News, which has revenues of more than $2 billion a year, but lucrative nonetheless.

Such a product would have a good shot at going mainstream because Mr Trump could sell it directly to consumers over the internet, as a subscription streaming service. The Trump brand may now be too toxic for a publicly-owned media company to go…Continue reading

This post was originally published in the Economist.

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Channelling Trump

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