UBER and Lyft will make their triumphant return to Austin on Monday. Whether the Texas capital will welcome them back is another matter.
The ride-hailing giants left in a huff a year ago, after Austinites had the temerity to vote in favour of maintaining the city’s requirement that the firms perform fingerprint checks on their drivers, as traditional taxi companies must. The pair have long resisted being held to the same standards as taxis, with an insistence bordering on arrogance. They have also tended to assume that customers had their backs. So it was a rude awakening when, after forcing a city-wide ballot on the issue, and spending close to $9m on their campaign, Uber and Lyft found themselves on the wrong side of the progressive Austin population, which didn’t want to be pushed around by big companies from out of town.
Even so, the city had become reliant on the ride-hailing firms, due to a combination of hedonistic nightlife,…Continue reading