THERESA MAY, Britain’s prime minister, called a surprise election for June 8th arguing that she needed a strong mandate for negotiating Brexit. The pound rallied on the news, in the belief that a large Conservative majority would allow Mrs May the flexibility to do a deal with the EU, and see off the hard-liners among her party.
For a while, it looked as if the plan was going well. The Conservatives had a 20-point lead in some polls. But the party’s campaign, heavily reliant on the appeal of its leader and the repeated use of soundbites like “strong and stable”, has been misjudged. The manifesto launch was disastrous and included a pledge to charge the elderly (a key Tory demographic) for social care. That pledge was quickly reversed, but Mrs May’s refusal to admit to an obvious U-turn undermined her strong leadership…Continue reading